Job Description

Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust.

Job Summary:

J.Jill is a national lifestyle brand that provides apparel, footwear, and accessories designed for women. They are seeking a passionate and strategic Retail and Experiential Marketing Manager to lead marketing strategies and events that drive foot traffic and brand growth across their stores and online presence.

Responsibilities:

• Create and execute a high-impact event strategy that helps elevate the J. Jill brand, introduce us to new customers, drive traffic to our stores/website, and generate compelling content that can be leveraged across our marketing channels.

• Create 360 Marketing Strategies for new store opens to deliver customer file, traffic, and sales plans.

• Own existing store retail events strategy and execution to drive incremental customer trips and new to brand customer acquisition.

• Communicate clear and timely results of events and implications for future initiatives.

• Lead the internal creative agency on all things retail and event marketing to deliver compelling creative that drives engagement from target audiences to deliver retail and event marketing goals.

• Work directly with the paid digital, ecommerce and CRM teams to secure dedicated exposure for all retail and event marketing initiatives.

• Partner with retail operations team to leverage the field to implement marketing priorities in store (Brand Campaigns, Strategic Merchandising and Business Priorities, Promotions, Email/SMS Acquisition goals, etc.).

• Partner with the analytics team to provide a comprehensive and data driven results for retail and event tests that can inform all future plans.

• Manage the relationships with the developers and mall management to secure every brand-appropriate marketing asset available on behalf of each store to increase awareness of J.Jill and drive new customers.

• Own reporting on events and new stores including KPIs like customer file, traffic / sales, and retail marketing channel performance.

• Manage the expenses for all retail and event activities.

Qualifications:

Required:

• Bachelor’s degree in marketing or related field

• 5+ years of retail marketing experience

• Experience in developing and executing retail marketing or experiential/ event strategies

• Experience managing complex budgets effectively

• Excellent project management and analytical skills

• Ability to speak directly and confidently with all cross-functional partners

• Word, Excel, and strong PowerPoint skills

• Ability to travel to retail locations nationwide and J.Jill’s distribution center as needed up to 25%

• Light to moderate lifting up to 25 lbs may be required

Company:

J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. Founded in 1959, the company is headquartered in Quincy, Massachusetts, USA, with a team of 1001-5000 employees. The company is currently Public Company. J. Jill has a track record of offering H1B sponsorships.

Job Tags

Similar Jobs